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Article 29 Working Party, Opinion 2/2010 on behavioural advertising (2010):
The obligation to provide the necessary information and obtain data subjects’ consent ultimately lies with the entity that sends and reads the cookie. In most cases, this is the ad network provider. When publishers are joint-controllers, for example in those cases where they transfer directly identifiable information to ad network providers, they are also bound by the obligation to provide information to data subjects about the data processing.
(58) The principle of transparency requires that any information addressed to the public or to the data subject be concise, easily accessible and easy to understand, and that clear and plain language and, additionally, where appropriate, visualisation be used. Such information could be provided in electronic form, for example, when addressed to the public, through a website. This is of particular relevance in situations where the proliferation of actors and the technological complexity of practice make it difficult for the data subject to know and understand whether, by whom and for what purpose personal data relating to him or her are being collected, such as in the case of online advertising. Given that children merit specific protection, any information and communication, where processing is addressed to a child, should be in such a clear and plain language that the child can easily understand.
ISO/IEC 27701, принятый в 2019, добавил дополнительное руководство к ISO/IEC 27002 для контролеров персональных данных (ПИИ).
Приводим соответствующий параграф к статье 12(2) GDPR:
7.3.1 Определение и выполнение обязательств перед субъектами ПИИ
Средство управления
Организация должна определить и задокументировать свои юридические, нормативные и коммерческие обязательства перед субъектами ПИИ, связанные с обработкой их ПИИ, и предоставить средства для выполнения этих обязательств.
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